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In a market dominated by smartphones, the sudden launch of two innovative laptops by VAIO has taken the technology world by surprise. As consumers grow increasingly dependent on their smartphones for various tasks, VAIO’s bold move to prioritize laptops over smartphones is a departure from the norm. With the introduction of these new devices, VAIO aims to revolutionize the way we perceive and interact with technology, offering users an alternative to the small screen experience. This introduction will explore the exciting features and potential impact of the VAIO laptops, and delve into the reasoning behind the company’s decision to prioritize laptops in a smartphone-dominated era.
As many people know, VAIO is now an independent brand after Sony sold it to a Japanese investment fund last year.
However, instead of introducing new smartphones like recent rumors, VAIO has continued to launch two new laptops of the Z series called VAIO Z and VAIO Z Canvas. In particular, VAIO Z runs Intel Core i7-5557U chip (3.1GHz), equipped with 13-inch screen with a resolution of 2560 × 1440 pixels and Intel Iris 6100 graphics card.
It also comes with 8GB/16GB RAM and 256/512GB SSD options. Connectivity includes Bluetooth 4.0, HDMI port, USB 3.0 port, as well as Wifi IEEE802.11 ac/a/b/g/n. Battery life can last about 15 hours.
In terms of dimensions, the machine’s length x width x thickness is 324.2 × 215.3 × 15.0 mm while weighing about 1.34kg. It can also transform into a tablet, a laptop and of course a TV screen thanks to its rather special design. VAIO Z is expected to sell for about 1,600 USD (~ 34 million VND).
The other device called VAIO Z Canvas is a two-in-one product as it has a 12.1-inch screen with a resolution of 2,560 x 1,704 pixels and has a detachable keyboard, a digital pen and storage space. Internal storage up to 1TB. However, the price of this computer is about 1,800 USD (~ 38 million VND) and it is expected to be released in May this year.
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In conclusion, VAIO’s decision to launch two cool laptops instead of smartphones marks a potential shift in the company’s strategy and highlights the evolving trends in the technology market. While smartphones have dominated the consumer electronics industry for the past decade, VAIO’s move to prioritize laptops demonstrates a renewed focus on providing innovative and cutting-edge computing devices.
The release of these two laptops showcases VAIO’s commitment to delivering high-performance and stylish devices to cater to the diverse needs of consumers. By tapping into the laptop market, the company aims to capture a wider audience base and differentiate itself from competitors. The launch of these cool laptops not only offers a compelling alternative to smartphones but also provides users with a more immersive computing experience and enhanced productivity.
Moreover, VAIO’s decision to venture into the laptop market may stem from the recognition of the ever-increasing demand for reliable and feature-rich devices that can support various tasks, from entertainment to professional work. With smartphones reaching a saturation point in terms of technological advancements, laptops with advanced specifications and functionalities become a logical progression.
The sudden introduction of these cool laptops demonstrates VAIO’s agility and adaptability as a brand. By capitalizing on its expertise in laptop manufacturing, the company seeks to leverage its reputation, innovation, and design acumen to carve a niche in a competitive market.
Overall, VAIO’s strategic move to launch two cool laptops instead of smartphones portrays the company’s willingness to explore new avenues and create compelling products for consumers. This decision may revolutionize the laptop market by providing users with innovative features and immersive experiences that redefine the traditional perception of laptops. Successfully striking a balance between aesthetics, performance, and functionality, VAIO’s laptops have the potential to reshape the future of computing devices.
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